Title: Choosing the Right Operations Metrics for your eCommerce Clients and Customers Abstract: Key important metrics for e-commerce operations certainly benefit both operations managers and staff in any e-commerce fulfillment and logistics solution providers. Apart from their internal KPIs, with the right measures, their clients and end customers will be consequentially served with higher service quality and greater customer experience. Bio: Sanida Manakitpinyo is an operations and logistics executive with over 5-year experience in e-commerce and startup. As Vice President of Operations at Zalora Thailand, she built, stabilized, and led its operations for almost 3 years. Her competence relates to people development, execution, change management, and team building. At Ascend Group in 2014, Sanida inhoused e-commerce operations and co-started up Aden Fulfillment, an e-commerce fulfillment and logistic provider to serve growing Internet economy in SEA. Based in Thailand, she scaled up and is now leading overall fulfillment and operations at Aden Fulfillment. She holds an MBA in Supply Chain Management from California State University, San Bernardino.